Tom Brady has blasted 'clickbait' critics of his NFL commentary as he prepares to enter his third season behind the mic for Fox.
Brady will start year three of his 10-year, $375million contract in Philadelphia to watch the Eagles take on the Washington Commanders on Sunday.
The seven-time Super Bowl champion showed major improvement in his second season as an analyst and earned rave reviews for his performance in the NFC Championship game between the Los Angeles Rams and Seattle Seahawks.
But he had a message for those who still took to social media to criticize his performances, brushing it off as 'clickbait.'
'It's clickbait for people and it's something that people have no idea what they're really glomming onto,' Brady told Sports Business Journal.
'They just put it out there in the world and see what sticks. So to me, I just focus on what I need to do to be prepared.
Tom Brady has blasted 'clickbait' critics of his NFL commentary before starting his third year
The seven-time Super Bowl champion showed major improvement in his second season on TV
'That's what I did as a player, and I go out there every week as a broadcaster and try to do the same thing.'
Brady also insisted he intends to fulfill his Fox contract and could even stick around longer if the network's bosses want him to.
'I have a lot to prove to myself, to my teammates. I have a lot to prove to the executives,' the former New England Patriots quarterback continued.
'I want to go earn it and I don't want anything given to me. I hope they'll have me through the end of this contract. I love getting to enjoy the game. I love watching good football. There's such great camaraderie and chemistry we all have together.
'We have seminars. We have off-site retreats. We have text threads with all of us. It feels like a big family in so many ways, and I was not really expecting that when I decided to take the job.'
Back in January, Brady revealed the changes he made in a desperate quest to change his fortunes as a TV analyst. He admitted that he would overload himself with countless sheets of notes that would hinder his natural actions.
'I used to say, "All the stuff I prepared, I could read from start to finish in a three-hour broadcast, and I wouldn't get through all the information,"' Brady told The Athletic.
His reliance on his notes, which he called 'TMI' (too much information), meant Brady couldn't react quickly and naturally to the action that was unfolding in front of him, limiting the insight viewers would be tuning in for.
Brady will be part of Fox's top team again with Kevin Burkhardt, Erin Andrews and Tom Rinaldi
Brady and the Fox crew will be in Philadelphia to watch Jalen Hurts battle Jayden Daniels
Last year, Brady said that he tried to approach broadcasting like a quarterback, changing his outlook on the job.
'I started to transition this year into, "Let me do more of how I did it as a quarterback," because that's really where my comfort is,' Brady said during an interview with The Athletic. 'As opposed to, "Let me try to prepare as a broadcaster."'
Brady also made slight tweaks and changes in the booth to facilitate his partnership with co-commentator Kevin Burkhardt.
He had the telestrator moved from the outside of the booth to between him and Burkhardt to facilitate a more natural flow of conversation.
The move meant that the pair were no longer having to turn their backs on one another to view the monitor for replays.

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