Bill Belichick faces fresh humiliation after UNC emails about girlfriend Jordon Hudson, 24, are revealed

4 hours ago 10

By ALEX RASKIN

Published: 18:35 BST, 21 June 2025 | Updated: 18:38 BST, 21 June 2025

Despite Bill Belichick's celebrated arrival at the University of North Carolina and the uproar surrounding his relationship with 24-year-old Jordon Hudson, the new Tar Heels football coach's name was continuously misspelled by school officials in internal emails.

Raleigh's WRAL News published a bombshell report Friday after receiving those internal emails in response to a public records request. Much of the discussion centers on the fallout from Belichick's disastrous CBS interview, in which he and Hudson refused to discuss the origin of their widely discussed romance.

However, the public records request also revealed an exchange between media relations staffer Brigitta Shouppe and senior associate vice chancellor in the Office of University Communications Beth Keith in which they discussed criticism from an alum.     

'Never did I think UNC would become a laughing stock in the sports world because of his young girlfriend,' the UNC grad wrote in an email, as reported by WRAL.

Shouppe responded to Keith hours later with a proposed response, albeit one that misspelled Belichick as 'Belichik' throughout.

'Thank you for reaching out, for sharing your views, and for your continued engagement and interest in Carolina,' read the proposed statement. 'Coach Belichik [sic] brings a wealth of experience in coaching and football at the highest levels. The news media has demonstrated an ongoing interest in those previous experiences and activities outside of Kenan Stadium.'

Bill Belichick defended his relationship with Jordon Hudson in emails that emerged Friday

The legendary NFL coach has been under the microscope after a disastrous CBS interview 

In a clip that went viral, Hudson shut down questions about the start of their relationship 

Those uncovered emails also lay bare Belichick's attempts to contain negative reaction to that CBS interview, much of which centered on Hudson's role with the team. The school has since clarified that Hudson is not employed at UNC, but remains welcome in the athletic department.

'Jordon and I have both a personal & professional relationship,' Belichick wrote to Keith. 'This is not a secret... Jordon assists me with my personal media, which is why I asked UNC to forward media requests (E.G. CBS 60 Minutes) to her.

'Jordon has zero involvement in the UNC football program, beyond the degree that my personal media intersects with it.'

Belichick also explained why his young girlfriend was at the interview, which was organized to promote his new book: 'The Art of Winning: Lessons from My Life in Football.'

'Jordon was present at the CBS interview because David Kass, the Simon & Schuster publicist, was not there,' Belichick claimed.

'I included Jordon in the book acknowledgments because she was a creative contributor to the book, including having the idea for formatting the 4 special pages in the book.'

According to WRAL News, however, Hudson intended to sit in on the April 21 interview regardless of whether Kass was there.

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