5 hours ago
9
March 16, 2025 | 10:38 am
CANTIKA.COM, Jakarta - Snack brands Lays, Cheetos, and Doritos have returned to the Indonesian market. The chip products under the PepsiCo flag have begun their presence with Cheetos, which started production in January 2025. Meanwhile, Lays and Doritos are following suit.
Director of Government Affairs and Corporate Communications at PepsiCo Indonesia Foods and Beverages, Gabrielle Angriani Johny, stated that Cheetos, Lays, and Doritos are now being made in Indonesia. "In Indonesia, we have invested around USD 200 million, equivalent to Rp3 trillion, through a snack manufacturing facility in Cikarang, West Java," said Gabrielle during the "Media Gathering PepsiCo Indonesia" event in Jakarta on Wednesday, March 12, 2025.
The PepsiCo Indonesia plant, which has been operating since January 2025, occupies an area of 60,000 square meters and will rely entirely on renewable energy and recycled water. Gabrielle hopes that the presence of PepsiCo Indonesia will be able to provide multiplier effects for economic growth through empowering local farmers, creating employment opportunities, and strengthening the domestic supply chain.
Director of Government Affairs and Corporate Communications at PepsiCo Indonesia Foods and Beverages, Gabrielle Angriani Johny. Dok. CANTIKA
It is worth noting that Lays, Cheetos, and Doritos were withdrawn from the market in 2021 due to the end of the partnership between Indofood and PepsiCo. This time, Gabrielle stated that the public can satisfy their cravings for their favorite snacks, available in various flavors preferred by the Indonesian people.
Gabrielle added that PepsiCo Indonesia had brought six Indonesian farmers to Chiang Mai, Thailand, to learn about cultivating and harvesting potatoes. "We want the farmers to understand the process of industrial potato production," she said. Some of the things learned by Indonesian potato farmers while in Thailand include the use of pesticides, how to increase potato production, using effective fertilizers, and familiarizing themselves with harvesting equipment different from those used in Indonesia.
PepsiCo Indonesia, Gabrielle continued, has conducted surveys in various regions of Indonesia, including beyond Java Island, to find agricultural areas that qualify as potato raw material suppliers. "At the moment, we have found them in Bandung Regency and Garut Regency, West Java," she said. Meanwhile, the corn supply is obtained from farmers in Kediri, East Java, and Grobogan, Central Java.
Editor’s Choice: Cheetos Makes Indonesian Comeback, Builds Factory Worth Rp3.3 Trillion
Click here to get the latest news updates from Tempo on Google News
Indonesia's Trade Surplus Likely Narrowed to $2.45bn in February
1 hari lalu
Southeast Asia's largest economy has posted a monthly trade surplus since mid-2020, driven by a commodity boom.
Indonesia Invited to Kazan Forum as Russia Highlights Islamic Economy
1 hari lalu
Russia invites Indonesia to the Kazan Forum. The number of Muslims in Russia is quite significant, reaching up to 20 million people.
Prabowo Pledges to Deploy Indonesian Warships for Navy Day Event, Says Russian Ambassador
1 hari lalu
Russian Ambassador to Indonesia Sergei Tolchenov stated that Indonesia plans to send warships to Russia.
Indonesia Issues Permits for Five Apple iPhone 16 Models
1 hari lalu
The Southeast Asian country of about 280 million people banned iPhone 16 sales last year.
Thailand Vows to Help Repatriate Indonesian Human Trafficking Victims from Myanmar Border
1 hari lalu
Foreign Minister Sugiono and the Thai Ambassador to Indonesia met to discuss various matters, including the repatriation of Indonesians trapped in human trafficking at the border with Myanmar.
Indonesia Predicted to Have Normal Dry Season This Year, Agency Says
2 hari lalu
Indonesia is expected to witness a normal dry season in 2025, following a similar pattern to last year.
Indonesia, Chile to Strengthen Bilateral Cooperation
2 hari lalu
Indonesian Foreign Minister Sugiono met with the Chilean ambassador to discuss strengthening bilateral cooperation.
4 Common Mistakes Lead to Visa Refusal, Photo Format Matters
2 hari lalu
A trip to a certain country can be canceled due to a rejected visa application. So, know this information before applying.
Indonesian Migrant Fishermen Sue U.S. Firm Over Labor Exploitation
2 hari lalu
The lawsuit alleging forced labor and human trafficking is believed to be the first of its kind against the U.S. seafood industry.
Microsoft Cloud Region Launch in Indonesia to Create 106,000 New Jobs
2 hari lalu
Microsoft will launch a cloud region in Indonesia in the second quarter of 2025, adding to the global network of over 60 Azure cloud regions.
