NRL WAG Tayla Montoya has called out mum vloggers on social media who chase followers over the needs of their own children.
In an Instagram video posted on Tuesday, the wife of Bulldogs flyer Marcelo Montoya relayed what often occupies her news feed.
'I'm fed all sorts of videos featuring mum vloggers,' the mother of twin baby girls began.
'It is like a day in the life of a new mum... come see me with my baby.
'They document every time the baby cries and they go to settle the baby and then feed the baby.'
Marcelo then breaks in to add, 'Society has lost it... lost the plot.'
NRL WAG Tayla Montoya (pictured with husband Marcelo) has called out mum vloggers who put gaining followers over the needs of their own children
The Montoyas (pictured with their twin daughters)
Tayla then takes centre stage - and her comments will ring true with many parents.
'You hear your baby's cries. The first thought, f**k! Hold on, little Johnny, let me set the camera up first so everyone can see I'm about to go in and pick you up.
'That would be the last thing I would think about, especially [in] newborn stages when Tiana and Milan [their daughters] weren't sleeping.
'They were sending me through hell, the last thing I would think is girls, hold that thought, let me set this up on a tripod, this s**t's gold.'
When Marcelo asks why the vloggers would do that, his wife replies, 'That's content, Marc, that's their brand, that's what they want to show the world.
The clip resonated with many of the couple's followers.
'Omg you guys are real and so awesome,' one posted in response.
'I'm glad I’m not the only one that thinks about this stuff when I see videos like that,' offered another.
Montoya will miss the next six weeks for Canterbury after undergoing neck surgery (pictured, scoring a try recently)
'You guys are the best! I’m a Mum of two and I honestly agree that the world has lost the plot of parents documenting their kids.'
In November last year, Montoya bravely stated his wife would 'be fine' giving birth to twins - and that they were now 'even' given he has supposedly endured similar physical pain across his nine-year NRL career.
Her counter said it all: 'if a male encountered that level of pain, you would collapse and die.'
Meanwhile, Montoya will miss the next six matches for Canterbury after undergoing neck surgery this week.
He has scored eight tries in 15 games - but has been battling referred pain from his neck to shoulder.
It is anticipated the 29-year-old will return ahead of the NRL finals.