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February 14, 2025 | 08:54 pm
TEMPO.CO, Jakarta - Price has always been one of the main considerations for consumers who want to buy a new iPhone. After all, the price of Apple's devices always rises from generation to generation. Prospective buyers certainly want to get the most excellent quality after paying a high price.
The increase in iPhone values is not only influenced by inflation or the cost of production. As summarized on Oz Mobiles, there are various reasons why Apple set a higher price compared to Android, starting from the exclusive brand image to the integrated device ecosystem.
This tech giant also spends a large sum of money to ensure that each of its devices has premium quality. A huge investment is required for manufacturing purposes, as well as advanced components such as processors, screens, and cameras. Here are several reasons that make the price of iPhones expensive.
1. Exclusive and Premium Brand Image
Apple has built a reputation for delivering premium products with top-tier quality. Its strong brand image reinforces the iPhone as both a status symbol and a hallmark of technological innovation.
With strategic marketing, Apple has successfully cultivated a loyal consumer base willing to pay a premium for its products.
2. Use of High-Quality Materials
Apple incorporates premium materials into each of its products, ensuring superior durability and performance. It features ceramic shield glass, stainless steel, and custom silicone chips, all designed to enhance its resilience and efficiency.
In contrast to many Android smartphones that rely on plastic or recycled aluminum, Apple's use of high-end materials gives the iPhone a more robust and exclusive feel—justifying its higher price point.
3. Special iPhone Ecosystem
Apple has full control over the hardware and software used in its products. Unlike Android, which uses an open operating system,
The special iPhone ecosystem is designed to be more secure and exclusive. This means that the quality of iOS applications is more guaranteed, data security is tighter, and the user experience is more stable.
4. Connectivity between Apple Devices
One of the main attractions of the iPhone is its connectivity with other Apple devices. Users can easily connect the iPhone to the iPad, Apple Watch, MacBook, and services like iCloud and iMessage. This seamless integration provides extra convenience for users, thus automatically making it more expensive than Android.
5. Longer Software Lifespan
Apple is known to provide longer software support compared to Android. On average, the iPhone receives iOS updates for up to 5-6 years after its release. Meanwhile, the update period for most Android phones is only 3-5 years. With long-term support, iPhone users can enjoy the latest features and security enhancements for a longer period, without having to frequently replace their devices.
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