TEMPO.CO, Jakarta - The highest-paid female athletes in 2025 are proving that dominance on the court can translate into serious financial power off it. With prize money, endorsement portfolios, and brand deals, stars like Coco Gauff, Aryna Sabalenka, and Iga Swiatek are leading the pack with confidence.
According to Forbes, the top 20 highest-paid female athletes combined for an impressive $293 million in 2025, with a striking 72% of their total income coming from off-field earnings. The figure highlights how female athletes command immense marketability and cultural influence, alongside their competitive excellence.
List of the 10 Highest-Paid Female Athletes in 2025
Here are the top 10 highest-paid female athletes, according to data from Forbes and Sportico.
1. Coco Gauff - $33 million
Coco Gauff rightfully secures the forefront position among the highest-paid female athletes. Despite her occasionally inconsistent serve, Gauff landed two singles titles in 2025, including a French Open victory in June.
That same year, Gauff pocketed an impressive $33 million from elite partnerships with global brands such as New Balance, Bose, and Miu Miu. Adding to her already impressive portfolio, the 21-year-old tennis star is also paving her own path in business and sports management through Coco Gauff Enterprises.
2. Aryna Sabalenka - $30 million
Aryna Sabalenka continued to assert her dominance in 2025, leading the WTA Tour with four singles titles for the second consecutive year. Those triumphs included her fourth career major in the U.S. Open and helped her set a single-season record with $15 million in prize money.
Backed by her aggressive baseline game and powerful groundstrokes, Sabalenka has also become an irresistible figure for global brands eager to align with her winning momentum. Partnerships with Audemars Piguet, Master & Dynamic, and Nike add another strong season to her résumé, complementing her on-court success.
3. Iga Swiatek - $25.1 million
Iga Swiatek’s presence among the 2025 highest-paid female athletes comes as little surprise. Widely recognized as one of the most brilliant stars of her generation, Swiatek capped 2025 with four career titles at the French Open and her first-ever triumph at Wimbledon.
With $10.1 million in on-court earnings, the Polish standout also stepped into a broader conversation about the sport’s financial structure. She joined Gauff and Sabalenka in penning a letter to the four Grand Slam tournaments, urging organizers to grant players a greater share of their revenues.
4. Eileen Gu - $23.1 million
Being in the limelight at the Milano Cortina Games, US-born freestyle skier Eileen Gu has mastered the art of blending athletic excellence with global brand power. While her competition winnings remain substantial, it has long been her off-field portfolio that truly boosted her paychecks the most.
Luxury partnerships with elites like Louis Vuitton and Tiffany & Co. has allowed Gu to enjoy a striking presence in both sport and high fashion. Not to mention her cultural influence as the face of brands such as Porsche, Red Bull, and IWC Schaffhausen, all of which have helped propel Eileen Gu's net worth to an astonishing $50 million.
5. Qinwen Zheng - $22.6 million
Qinwen Zheng is among the rising tennis stars who have climbed the ranks with remarkable consistency. From being named the 2022 Newcomer of the Year to capturing the WTA’s Most Improved Player Award in 2023, Zheng has steadily showcased her growing dominance on the court. However, her momentum was briefly halted when she was forced to skip several major tournaments after undergoing surgery for an injury in July 2025.
6. Madison Keys - $13.4 million
American standout Madison Keys remains a familiar face in high-stakes tournaments, even securing a place as one of the highest-paid female athletes. Her consistent performances over the years have ensured a dominant presence on the court, including at the most recent Australian Open, as she took down Aryna Sabalenka in three sets. Keys’ success is further strengthened by endorsement partnerships with brands such as IBM, MassMutual, and Brilliant Earth.
7. Nelly Korda - $13 million
Nelly Korda has been deemed one of the most recognizable faces in women’s golf. In 2024, she won seven titles in 16 starts. She captured seven titles in just 16 starts in 2024, which was yet a milestone she was unable to replicate in 2025. Still, Korda continues to thrive on the commercial side of her career, with partnerships with Delta Air Lines and Goldman Sachs remaining firmly in place.
8. Naomi Osaka - $12.5 million
Turning professional in 2014, Naomi Osaka has her name attached to steady success. A four-time Grand Slam champion, Osaka claimed her first WTA Tour title in more than four years with a victory in Saint-Malo, France, in April. That triumph ultimately helped propel her back into the world’s top 20 for the first time since January 2022.
9. Elena Rybakina - $12.5 million
The Wimbledon 2022 undoubtedly marked a defining breakthrough in Elena Rybakina’s career. While her rise may not have been as meteoric as some of her peers on the women’s tour, Rybakina’s performances are nothing short of consistent. Off the court, she also maintains a solid commercial presence, backed by partnerships with athletic brands such as Red Bull and Yonex.
10. Jessica Pegula - $12.3 million
Rounding out the list is American tennis star Jessica Pegula, whose consistency on the WTA Tour continues to pay dividends. Solid tournament runs ensure steady on-court earnings, which grow even more substantial when combined with her endorsement portfolio. Pegula stands as proof that, despite her wealthy family background, success in professional sports still demands individual talent, discipline, and resilience.
From Grand Slam champions and Olympic medalists to global icons of golf and tennis, these highest-paid female athletes continue to redefine what it means to dominate both on and off the field.
Read: 10 Highest-Paid Athletes of All Time: Jordan, Ronaldo, and More
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