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F1 continually looks at way to market itself differently from other sports and that was the case on Saturday night at the conclusion of an eventful Las Vegas Grand Prix.
Red Bull driver Max Verstappen won the race ahead of McLaren's Lando Norris - who was later disqualified - and Mercedes George Russell.
Usually the top three park their cars in parc ferme before doing their podium ceremonials.
However, there was a twist on Saturday...
Hollywood star Terry Crews instead drove the three around the track as they acknowledged the adulation from the Las Vegas crowd.
And to make it even more unusual, he was at the wheel of a driveable pink LEGO 1950s Cadillac Fleetwood Sixty Special, built from more than 400,000 bricks.
Hollywood star Terry Crews drove a pink LEGO 1950s Cadillac Fleetwood Sixty Special, built from more than 400,000 bricks at the end of the Las Vegas Grand Prix on Saturday
Max Vertappen (right) and Lando Norris sat in the back of the car after finishing on the podium
They were joined by Mercedes driver George Russell - who finished third initially in Las Vegas
Crews took the trio to the Bellagio fountains for their post-race interviews, which were conducted by David Coulthard.
During their drive too, Verstappen suggested they needed some music - prompting Crews to sing a rendition of Vanessa Carlton’s A Thousand Miles - a song he became synonymous with during the 2004-hit film White Chicks.
The eye-catching Cadillac is part of the latest activation in the multi-year partnership between Formula 1 and the LEGO Group.
Cadillac are joining F1 next season and will become the 11th team on the grid in 2026, with veteran duo Valtteri Bottas and Sergio Perez their drivers. Crews is an ambassador for the US-based car manufacturer.
