Canelo Alvarez may have been beaten by Terence Crawford but there was one viral moment that bestowed both men with credit in Saturday night's super fight.
A slow motion video emerged and went viral on social media of one particular shot landed by Crawford late in the enthralling contest.
He slipped a straight punch by the Mexican and replied with a picture perfect counter left hand, landing flush on his opponent's chin.
Most fighters would have been floored by the seismic connection but Alvarez's reaction was in equal parts miraculous and comic.
After his head had been launched backwards and twisted to the side, the footage showed him quite literally gobsmacked, wide-eyed and confused about the power he'd felt.
Fans reacted to the sequence with a mixture of amazement at the chin of Alvarez and the concussive force of Crawford.
Canelo Alvarez (right) absorbed this incredible punch from Terence Crawford (left)
Alvarez's stunned reaction went viral and fans were in awe of his remarkable chin
One wrote: 'Canelo got punched into a whole new dimension of confusion.'
Another joked that the defeated man had his 'freckles knocked off', while a third suggested he had no idea that Crawford could hit that hard.
There was plenty of astonishment that Alvarez didn't hit the deck, with another posting: 'Does Canelo have the best chin in boxing? Because this shot here could have knocked down a horse.'
Ultimately, for all his toughness, Alvarez was defeated and his rival - despite jumping up three divisions from his natural 147lbs weight class - performed brilliantly to win 116-112, 115-113, 115-113 on the scorecards.
Crawford became the first man to hold undisputed titles in three weight classes.
He is also only the third man to best Alvarez in the 35-year-old's glittering career, with Floyd Mayweather being the first.
But on Saturday night, Alvarez reflected that he ranks Crawford at a higher level than the retired undefeated 'Money Man'.
'I think he's way better than Floyd Mayweather,' Alvarez told reporters in Las Vegas after the clash.
Crawford outclassed Alvarez to become a three-weight undisputed champion
He was a unified super-welterweight champion aged just 23 and was outboxed over 12 rounds in Las Vegas in a fight that cemented Mayweather's position as pound-for-pound king.
Reflecting later on Mike Tyson's HotBoxin' podcast, he admitted: 'When I fought with Floyd, I was 23. I always think I need to fight first with [Miguel] Cotto, [Erislandy] Lara and all of those guys and then Floyd.
'But that's what it is. I needed more experience, more maturity. I don't take that fight like a loss, I learned from that fight.'