4 hours ago
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Chelsea Becirevic - better known as Australia's hottest WAG - has officially launched a new business venture with her AFL star boyfriend Ivan Soldo.
The couple, who have been dating since 2022, teased their social media followers earlier this week, hinting their own fashion label - Im Taken - was pending.
On Friday, an Instagram story from Becirevic, 23, showed a series of clothing boxes featuring the handle @oopsimtaken.
Becirevic is now listed on her Instagram page as the founder of @oopsimtaken.
It comes after Port Adelaide ruckman Soldo, 29, posted his own Instagram story on Thursday, confirming clothing attire was now available to purchase online.
He is also the label's co-founder.
Chelsea Becirevic - better known as Australia's hottest WAG - has officially launched a new business venture with her AFL star boyfriend Ivan Soldo (pictured, together)
The couple, who have been dating since 2022, teased their social media followers earlier this week, hinting their own fashion line was pending (pictured)
The fashion range went live online on Thursday, with the couple giving a sneak peak on Instagram as to what customers can expect (pictured)
The launch of the label has been planned for months, with Becirevic moving back to Melbourne, while Soldo will remain in Adelaide ahead of pre-season training with the Power
The launch of the label has been planned for months, with Becirevic moving back to Melbourne, while Soldo will remain in Adelaide ahead of pre-season training with the Power under new coach Josh Carr.
Daily Mail understands Becirevic will be based in swanky South Yarra.
'So I'll be setting up and working on our brand from there, while still going back and forth to Adelaide during Ivan's season,' she said.
'He's settled there and obviously his work is based in Adelaide... it's such a quick trip (from one state to the other) so it's pretty easy.'
Soldo - who won a premiership with Richmond in 2019 - is contracted at Port Adelaide until the end of 2026 - but has reportedly requested a trade the past two seasons.
He was unsuccessful in finding a Victorian club in the most recent trade window, which means he is stuck in South Australia for another season.
Media personality Kane Cornes believes the ruckman hasn't delivered since joining the club in 2024.
'I would be a big no on Ivan Soldo,' a typically blunt Cornes said on AFL Trade Radio.
'I wouldn't touch him if I am another club. 'He has been the worst recruit Port Adelaide have ever had.
'If you're a team looking at him, do not get seduced.'
