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ESPN's college football sideline reporter Jess Sims was not holding back in her pregame analysis of the weather in Michigan, letting a curse word slip live on air.
Sims was stationed inside the Big House ahead of Michigan's rivalry game against No. 1-ranked Ohio State on Saturday, but the weather wasn't on her side.
Layered up and with ear muffs on, Sims was asked about the temperatures, and - while broadcasting live to millions - she said: 'I'm glad that it feels good there, because it is cold as s*** in this stadium... just wait for it!'
She was immediately met with an incredulous reaction from the studio panel, including Pat McAfee, Kirk Herbstreit and Nick Saban, who couldn't believe that she'd dropped a curse word.
'If you're keeping score at home, that's Jess' first bad word,' host Rece Davis joked, before she responded with: 'Yes! It took four years but I finally made it!'
Sims, 36, is a regular on the college football pregame show, traveling around the country for interviews with players and fans since 2022.
Jess Sims was reporting live from inside the Big House, where it was extremely cold
Sims had earlier taken to Instagram to tell fans exactly what she was wearing for the big game
She also works on the network's men's college basketball coverage, and in 2023 became a contributor on Good Morning America.
Earlier, on Instagram, Sims had joked to her followers that she was 'ready for war', detailing just how many layers she had put on in her hotel room.
Posting at 8:02am, she wrote: 'Three layers - peloton heat long sleeve, uniqlo heat tech turtleneck, wool turtleneck sweater, shearling lined leather coat.
'uniqlo heat tech leggings, jordan pants, uniqlo heat tech socks, rechargeable heated socks, gloves, Amazon earmuffs. We are ready for war.'
Clearly, though, all that was not enough to stop it being - direct quote - 'cold as s***' inside America's biggest stadium, where 107,000 fans will pack in for today's huge game.
Sims, pictured in sunnier climes, has been working on ESPN's College GameDay since 2022
Sims was ready for 'war' with her layers in her hotel room before heading out to the stadium
Weather forecasters have predicted a winter storm in the area on the day of the game, with temperatures expected to be 28 degrees at the start of play at midday.
At 1pm, though, the snow is expected to arrive, with flurries throughout the rest of the day.
11-0 Ohio State, No. 1 ranked, is in town to face No 15 Michigan, with a 9-2 record, hoping to overturn a worryingly-long run of losses.
Incredibly, the Buckeyes have not beaten the Wolverines in 2,191 days - stretching all the way back to November 2019.
