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Champions League matches will be broadcast on a new channel in the UK from 2027 after Paramount+ scooped up the majority of rights with a record breaking offer.
In a huge shake up of the football TV rights landscape, Europa League and Conference League matches will be shown on Sky Sports, while the BBC are set to continue broadcasting Champions League highlights.
Amazon Prime will retain their existing rights to have the first pick of the Tuesday evening matches in Europe's elite club competition in the UK, with Paramount to get priority on Wednesday nights and gain exclusivity for the final.
Paramount made the largest bid in an auction for the rights from 2027 to 2031, well in excess of the £1billion deal in place with TNT Sports currently.
The news is a bitter blow for TNT Sports - formerly BT Sport - who have been the main UK broadcaster of the Champions League since the 2015-16 season, although they do at least retain the rights for Premier League and FA Cup games until 2029.
The broadcaster had replaced Sky and ITV in a major shake-up after winning the rights in 2013, but will now be superseded across all of Europe's continental club competitions.
Paramount currently hold the rights to show Champions League matches in the United States but they are set to take over as the main broadcaster in the UK from 2027 onwards
TNT Sports have lost their Champions League rights from 2027 along with those for the Europa League and Conference League
Elsewhere, Sky Sports' success means European action will be shown on the channel for the first time since 2015.
In a statement, the broadcaster said: 'From 2027/28, EVERY match from the UEFA Europa League and UEFA Conference League will be live, only on Sky Sports!
'More football. More drama. Every day of the week.'
Jonathan Licht, Sky Sports' Chief Sports Officer, added: 'I'm proud that we're able to bring European football competitions back to Sky customers.
'The UEFA Europa League and Conference League have delivered some of the most exciting European stories in recent years, with English clubs consistently performing strongly and lifting trophies.
'This partnership is made possible by the strength of our business model and brand as the home of sport in the UK.
'Alongside the Premier League, EFL, SPFL, WSL and more, fans will now regularly enjoy domestic or European football every day of the week during the season on Sky Sports.'
Amazon Prime will retain their rights to have the first pick of the Tuesday evening matches
European football will now be shown on Sky Sports for the first time since the 2014-15 season
American owned platform Paramount, the owner of Paramount+ and CBS Sports, currently hold the rights for Champions League matches in the United States.
Coverage on CBS has proved widely popular, with presenter Kate Abdo and pundits Jamie Carragher, Thierry Henry and Micah Richards forming an established line-up on the network.
A move to Paramount though means viewers will be required to pay to watch matches on another network.
To be able to see all domestic and European football games from 2027, UK viewers will now have to spend £79.96-per-month on various subscriptions across Sky Sports (Premier League, League Cup, Europa League and Conference League, £34.99), TNT Sports (Premier League and FA Cup, £30.99), Amazon Prime (Champions League, £8.99) and Paramount+ (Champions League, £4.99).
The bidding process for the rights was carried out by US firm Relevent. They were brought in in February to become the worldwide marketing sales partner for UC3 – the joint venture between UEFA and the European Football Clubs (EFC).
They were been tasked with overseeing deals from 2027-28 to 2032-33.
The move marked the end of UEFA's 30-year relationship with TEAM Marketing, a Swiss-based agency credited with helping the Champions League become a global powerhouse.
Currently, the gross revenue of all UEFA's men's competitions is around £3.84bn.
