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December 3, 2024 | 10:32 pm
TEMPO.CO, Jakarta - It seems that not a single day goes by for a person without using social media. Among its 5.22 billion active users, some countries dominate the community in terms of time spent on social media.
7 Countries with the Highest Time Spent on Social Media
Citing Visual Capitalist, let's discover the top five countries that spend the most time on social media.
1. Kenya - 3 hours 43 minutes
Kenya tops the list of countries that spend the most time on social media, with an average of 3 hours and 43 minutes per day. This impressive figure reflects the social media usage of its citizens, excluding time spent on web browsing activities. Kenya is 6 minutes ahead of South Africa, which comes in second.
2. South Africa - 3 hours 37 minutes
South Africa ranks second with an average of 3 hours and 37 minutes spent on social media per day. The country's population is highly active across multiple platforms, driven by factors such as the search for information and the need to research things to do.
3. Brazil - 3 hours 34 minutes
In Brazil, more than 84% of the population is active on social media, spending an average of 3 hours and 34 minutes every day. Among the various platforms, instant messaging apps are the most popular. According to Statista, the influencer industry is also growing in Brazil, which explains why the country made it into the top 3.
4. Philippines - 3 hours 33 minutes
In the Philippines, people spend an average of 3 hours and 33 minutes per day on social media. The widespread use of digital platforms reflects the country’s strong cultural emphasis on maintaining close connections with family and friends through Facebook and Facebook Messenger.
5. Nigeria - 3 hours 23 minutes
Rounding out the list, Nigerians spend an average of 3 hours and 23 minutes per day on social media. With over 65 million active users, Nigerians engage with social media for a variety of reasons, including business and personal purposes.
6. Colombia - 3 hours 11 minutes
In Colombia, internet penetration still shows signs of imbalance, but the country's social media usage is remarkably high, with an average of 3 hours and 11 minutes spent daily. According to Statista, around 85% of Colombians actively access digital platforms, with messaging apps being the most popular.
7. Chile - 3 hours 11 minutes
Chile also averages 3 hours and 11 minutes of social media use per day, benefiting from widespread internet access and reliable online connectivity. For many users, staying connected with family and friends is the main attraction of social media, which explains why messaging apps are so popular, similar to the trend in Colombia.
With the rise of digital connectivity in daily life, it's clear why the time spent on social media by country reflects a significant average, with most countries averaging around three hours.
Visual Capitalist | Statista
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