Aiming for Emerging Affluent Segment, BTN Launches BTN Prospera Debit Card

22 hours ago 2

November 15, 2024 | 07:13 pm

The BTN Prospera Debit Card is presented to provide easy access to banking services that are integrated with relevant modern trends and lifestyles.

BUSINESS INFO - PT Bank Tabungan Negara (Persero) Tbk (BTN) launched the BTN Prospera Debit Card as a form of appreciation for customers, especially those in the Emerging Affluent segment.

The launch event was held at shopping centers in 11 cities across Indonesia to reach customers more optimally. The 11 cities are Jakarta, South Tangerang, Bekasi, Bandung, Semarang, Surabaya, Denpasar, Medan, Pekanbaru, Balikpapan, and Makassar.

The BTN Prospera Debit Card is presented to provide easy access to banking services that are integrated with relevant modern trends and lifestyles, in order to improve customers' quality of life.

BTN Director of SME & Retail Funding Muhammad Iqbal explained that BTN has become a transactional bank that continues to support the needs of its customers. The presence of BTN Debit Card is the company's strategic step in presenting financial solutions that are fully tailored to the needs of BTN Prospera customers.

“We present the BTN Prospera Debit Card as a form of our commitment to provide services that are not only superior but also personalized following customer trends and lifestyles. We believe that this card can provide more benefits, supporting customers in achieving a better quality of life through access to comprehensive and exclusive financial services,” Iqbal said at the BTN Prospera Movie Night event in Jakarta, on Wednesday, November 13, 2024.

Iqbal revealed that the BTN Prospera Debit Card offers access to various benefits specifically designed to meet the lifestyle and transaction needs of customers. With this card, customers can enjoy attractive promos that are included in the “Bale by BTN” program including from well-known merchants such as Bluebird, XXI, Monsieur Spoon, Traveloka, The CoffeeBean & Tea Leaf, Salomon, Saucony, and AEON Supermarket. In addition, customers also get exclusive services such as access to the Airport Lounge, free business mentoring sessions, and special exercise classes.

Through the BTN Prospera Movie Night program, Iqbal continued, cardholders can enjoy a special viewing experience with a Buy 1-Get 1 ticket promo at XXI Cinema. The BTN Prospera Movie Night program has been held twice and will continue to be held in the future.

To obtain a BTN Prospera Debit card, prospective customers can open a BTN Prospera Savings account with a minimum balance of Rp100 million. In addition to the Movie Night program, BTN Prospera customers also have access to other attractive promos such as Buy 1-Get 1 at The CoffeeBean & Tea Leaf, 50% discount at Bluebird, 10% discount at Traveloka, and various exclusive discounts at selected merchants.

Launched in March 2024, the BTN Prospera service has attracted 55,200 customers as of October with total assets under management (AUM) reaching Rp10.6 trillion.

Iqbal explained that BTN Prospera also contributed significantly to BTN's Third Party Funds (DPK), with BTN's DPK reaching Rp61.9 trillion as of October 31, 2024, where the Prospera segment accounted for 17.3% of BTN's total DPK.

“Growth in this segment has shown a positive trend with a 67.8% increase since its launch, and we are optimistic that this trend will continue until the end of this year,” Iqbal said.

To attract more customers, BTN prioritizes a “Customer First & Relevant” strategy to understand the lifestyle and needs of customers in the Emerging Affluent segment. With this customized approach, Iqbal hopes that the BTN Prospera Debit Card will be an effective tool for customers to manage their finances and support their dynamic lifestyles. “We are confident that the BTN Prospera Debit Card will further strengthen relationships with customers, support financial inclusion, and contribute positively to the growth of the national banking sector,” he concluded.*)