Jack Ginnivan branded a Seven News television reporter ‘embarrassing’ on Saturday, after the journalist appeared to press him on why he appeared to flip his middle finger up at Adelaide fans following Hawthorn’s defeat to the Crows on Friday night.
The Hawks have slumped to seventh in the AFL ladder following the 14-point loss at the Adelaide Oval.
Despite the loss, Ginnivan, 22, enjoyed a standout performance, with the forward booting two goals while amassing 20 disposals.
But appearing to be irate at his side’s failure to seal the victory, the forward appeared to ‘flip the bird’ at several Crows fans as he made his way down the tunnel alongside his team-mates.
He had appeared to be copping some sledges from spectators nearby to the entrance to the pitch.
Ginnivan was unremorseful over the act, taking to Instagram to make an apparent reference to the inevitable fine he will receive from the AFL, which is likely to be around $1,000, ironically writing: ‘Best coin spent.’
Hawthorn star Jack Ginnivan has sniggered at questions when flying out of Adelaide after flipping the bird at Crows fans during the Hawks’ 14-point loss. #7NEWS pic.twitter.com/tBw6PyBEo6
— 7NEWS Adelaide (@7NewsAdelaide) August 2, 2025Jack Ginnivan (left) branded a Seven News TV reporter 'embarrassing' after the broadcaster approached him for an interview as the Hawthorn star made his way into the airport
The journalsit approached Ginnivan to ask him about why he chose to 'flip the bird' at Adelaide fans following Hawthorn's loss by the Crows on Friday night
On Saturday, the young footy player found himself in the spotlight again, after he was approached by an AFL journalist and asked why he flipped his middle finger up at members of the crowd while he and his team walked into the airport.
‘What was with the middle finger at Crows fans last night?’ the reporter asked him.
‘Are you a sore loser?’ She continued to probe, before coaxing a response from the footballer.
‘Do you think I’m going to speak to you,’ the Hawthorn player replied, as he giggled to himself.
‘Haven’t you just?’ the reporter said back, forcing another awkward laugh out of Ginnivan.
‘Why are you laughing?’ she added.
‘Because you’re embarrassing,’ he said, as he continued to walk towards the entrance to the terminal.
‘Imagine trying to stop me at an airport.’
Ginnivan will now likely receive a fine in the region of $1,000 for the gesture, after Harley Reid and Bailey Smith both copped fines for similar acts this season
The 22-year-old later posted on Instagram next to vision of the incident, ironically writing: 'best coin spent'
Ginnivan continued to laugh at the broadcaster, telling her that it was 'embarrassing' she was trying to talk to him while he walked into the airport terminal
The persistent reporter followed him into the terminal building, but by this time, Ginnivan had had enough.
‘Are you embarrassing giving the Crows fans the middle finger, given that they’ve won and you’ve lost?’ The reporter asked again as the Hawks No 33 again.
But this time he walked off, turning his back on the reporter.
Ginnivan isn’t the first player this season to land in hot water for flipping his middle finger at fans.
Harley Reid copped a $1,000 fine earlier this year after he ‘flipped the bird’ at a group of Brisbane fans during the Eagles’ defeat by the Lions in Round Two.
Bailey Smith had also copped a $1,000 fine after he raised a double-finger salute to fans inside the Adelaide Oval following Geelong’s win against the Crows in Round Five.
On Friday night, Matthew Nicks' side outclassed their opponents, with Riley Thilthorpe booting four goals, while Taylor Walker and Izak Rankine both nabbed hat-tricks.
Jordan Dawson was also a stand-out, booting a brace himself while managing a whopping 21 disposals and 12 tackles for the game.