David Beckham's trip to Salford City was celebrated with a two metre throne being erected inside the club's stadium.
The Manchester United legend is co-owner of the club alongside former team-mate Gary Neville, and recently revealed he helped save the club from a serious situation.
Beckham, 50, is regularly seen in the States working with his Inter Miami franchise, but his full focus was on the side close to his former United team last Saturday inside their 12,000-seater stadium.
The ex-England captain was all smiles as he said hello to Swindon manager Ian Holloway, and would have been even happier after his side's fast start that saw them race into a 2-0 lead - though they almost blew it. Swindon equalised but the Ammies secured a stoppage-time winner through Kallum Cesay.
At the game, content creator Jake Bhardwaj was the man to swap a standard seat for Fireball's 'The Shot Seat' and was left stunned when Beckham ended up sitting next to him.
The idea was generated by Fireball Whiskey, and is described as 'arebellious, bright red velvet throne' that fans can enjoy 'while tucking into Fireball-infused gourmet pies, and enjoying ice-cold shots served at half-time'.
David Beckham's visit to Salford City was marked by a huge throne being erected in the ground
Content creator Jake Bhardwaj was the man to swap a standard seat for Fireball's 'The Shot Seat'
Beckham took time out of his busy schedule to watch Salford City take on Swindon
Bhardwaj said: 'I've done football boxes, I've seen the padded seats, but nothing comes close to sitting on a velvet throne with a Balti pie and a Fireball ice-cold shot.
'And then Beckham crashes the match? Surreal. This is how football should be done.'
Lorenzo Farronato, spokesperson at Fireball, added: 'Football has too many cold benches and too much stale hospitality. The Shot Seat flipped the script – fiery, fun and always for the fans.
'Sorry Becks, but everyone knows which seat was the real headline act.'
'I very rarely panic but when Gary came to me and said "OK, this is the situation, we need to find a way of saving the club", I was concerned,' Beckham told The Athletic of his takeover alongside Neville earlier this year.
'For him more than anyone, because Gary committed to Salford from day one. I've spent a lot of time there but I know what it means to him. I know what the people in the club mean to him. I know what the fans mean to him.
'For him to say, "we need to sort this out"… He very rarely burdens me with anything, so I knew this was something we had to fix.
'Without even asking me it was always going to be a yes for many reasons. The values we always had as kids, with our families, with our mums and dads, with our kids now. We were part of a football club that had real values, that looked after people, that looked after their players, looked after their fans. That's when we knew we needed to make this happen.'