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November 29, 2024 | 10:59 am
TEMPO.CO, Jakarta - South Korean all-female K-pop group, NewJeans, announced on Thursday that they were leaving their agency ADOR, a subsidiary of powerhouse label HYBE, citing mistreatment and manipulation.
ADOR said, however, the agreement between it and the band members "remains in full effect".
“Therefore, we respectfully request that the group continue its collaboration with ADOR on upcoming activities, as has been the practice to date,” the firm said in a statement as reported by Reuters.
NewJeans has been caught up in infighting between executives of the parent HYBE and ADOR's former chief executive who is the band's creative director.
The latest controversy in the K-pop scene has gripped South Korea this year, with accusations, audits, and an emotional press conference making headlines.
The five NewJeans members held a late-night press conference to announce their departure from the agency. Minji, Hanni, Danielle, Haerin, and Hyein, expressed their disappointment with ADOR's lack of support and protection.
Hanni detailed instances of mistreatment, including deliberate miscommunication, manipulation, and a lack of respect for the group and their staff. She stressed that continuing to work under such conditions would be detrimental to their careers.
“This is not the type of work ethic we respect and not one we want to be a part of and to continue working under a company with no intention of protecting NewJeans would only do us harm,” said Hanni, as cited by CNA.
NewJeans also said that they would like to work with Min Hee-jin, ADOR's former chief who left the agency this month. “Once we leave ADOR, we'll aim to proceed freely with the activities that we really desire,” said Danielle.
“We really wish to be able to release new music for Bunnies, next year, as soon as possible, whenever,” she said, referring to their fans. “We really hope that we have the opportunity to meet you guys from all around the world.”
The members said they might not be able to use the band's name once they terminated the contract with ADOR.
NewJeans made their debut in 2022 and is among HYBE's most successful groups along with BTS.
REUTERS | CNA
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