Channel 7 have been ruthlessly exposed by a footy content creator who noticed how much the free-to-air network place focus on their presenters on camera rather than who is being interviewed.
Former sports journalist Josh Garlepp made the observation on the popular Kick It Forward podcast - leaving co-hosts Harry Fitzgerald and Giorgio Savini in disbelief.
'(They) Channel 7 are notorious for pushing their own talent rather than the person they are interviewing,' Garlepp began.
Garleep then provides a telling example from an interview featuring Hamish McLachlan with former Geelong captain Tom Harley.
When the pair chat on-camera, McLachlan dominates the screen time, with the current Swans CEO barely featuring.
At one stage, McLachlan appears on camera for a staggering 35 seconds.
The development saw Fitzgerald label the vision 'a joke', before asking was Garlepp 'taking the p***.'
Footy fans were also shocked at what they witnessed.
Channel 7 have been exposed by content creator Josh Garlepp who noticed how much the network place focus on their presenters on camera rather than the subject being interviewed
Garleep provided a telling example from an interview featuring Hamish McLachlan (pictured) with former Geelong captain Tom Harley
One of Garlepp's co-hosts Harry Fitzgerald (pictured) couldn't believe how much McLachlan dominated the screen time in the interview featuring the current Sydney Swans CEO
'Who needs Media Watch,' one supporter posted in response, referring to the long-standing show on the ABC.
'Producer to the video editor: 'Please add piano music like someone died in a Hallmark movie,' quipped another.
'Great pick up! Noticed this as well,' said a third.
Former sports reporter and ex-professional basketball player Garlepp worked at Fox Sports, the ABC and The West Australian before starting his comedy podcast.
Garlepp first delved into podcasting following a 2020 redundancy from Fox Footy.
He eventually moved to Melbourne where AFL is front and centre, and also performs comedy shows on stage when time permits.