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November 21, 2024 | 07:06 pm
TEMPO.CO, Jakarta - Social media is now becoming an inseparable aspect of everyday life, particularly for its 5.17 billion users. With the multifunctional uses it offers, social media consumes an average of 143 minutes per day for people of all ages, ranging from teenagers to elders.
Read on for the full 2024 data on time spent on social media, based on Soax and Visual Capitalist.
Average Daily Time Spent on Social Media
Over the past 10 years, the average time spent on social media has shown inconsistent rise and fall. This year, people appear to be spending 5.3% less time on social media than in 2023. The highest increase occurred in 2016, with a rise of 15.32% compared to 2015.
The following is the complete data:
2024: 143 minutes/day
2023: 151 minutes/day
2022: 147 minutes/day
2021: 145 minutes/day
2020: 145 minutes/day
2019: 145 minutes/day
2018: 142 minutes/day
2017: 134 minutes/day
2016: 128 minutes/day
2015: 111 minutes/day
2014: 104 minutes/day
Average Duration of Social Media Sessions
YouTube is the most engaging social media, where people spend the longest session, approximately 7 minutes and 25 seconds per session. Followed closely by TikTok, YouTube’s average session length is 25% longer than the short video app.
The list is as follows:
YouTube: 7 minutes 25 seconds
TikTok: 5 minutes 56 seconds
Facebook: 3 minutes 42 seconds
Instagram: 2 minutes 44 seconds
Pinterest: 2 minutes 11 seconds
X (Twitter): 2 minutes 11 seconds
Snapchat: 1 minute 23 seconds
Telegram: 1 minute 21 seconds
Line: 1 minute 21 seconds
LinkedIn: 1 minute 13 seconds
WhatsApp: 1 minute 6 seconds
Facebook Messenger: 1 minute 6 seconds
Monthly Time Spent on Social Media Platforms
In terms of monthly usage, TikTok comes out on top with people scrolling on it for about 34 hours. YouTube follows closely with a monthly time spent of approximately 28 hours and 5 minutes. LinkedIn is again at the bottom of the list.
The list is as follows:
TikTok: 34 hours
YouTube: 28 hours 5 minutes
Facebook: 19 hours 47 minutes
WhatsApp: 17 hours 6 minutes
Instagram: 15 hours 50 minutes
Line: 8 hours 14 minutes
X (Twitter): 4 hours 40 minutes
Telegram: 3 hours 45 minutes
Snapchat: 3 hours 33 minutes
Facebook Messenger: 3 hours 21 minutes
Pinterest: 1 hour 49 minutes
LinkedIn: 51 minutes
Average Social Media Usage by Country
In terms of country rankings, Kenya is known for spending the most time on social media, with an average of 3 hours and 43 minutes per day. The list is dominated by countries from South America, Asia, and Africa. Check out the full top 10 list below.
Kenya: 3 hours 43 minutes
South Africa: 3 hours 37 minutes
Brazil: 3 hours 34 minutes
Philippines: 3 hours 33 minutes
Nigeria: 3 hours 23 minutes
Colombia: 3 hours 22 minutes
Chile: 3 hours 11 minutes
Indonesia: 3 hours 11 minutes
Saudi Arabia: 3 hours 10 minutes
Argentina: 3 hours 8 minutes
Time Spent on Social Media by Gender and Age Group
Social media users are dominated by women aged 16-24 or Gen Z, who spend a total of 2 hours 59 minutes a day on social media. They are followed by women aged 25-34, who spend 2 hours 48 minutes a day.
Here is the full list:
Age 16 – 24 years
Female: 2 hours 59 minutes
Male: 2 hours 32 minutes
Age 25 – 34 years
Female: 2 hours 48 minutes
Male: 2 hours 31 minutes
Age 35 – 44 years
Female: 2 hours 21 minutes
Male: 2 hours 17 minutes
Age 45 – 54 years
Female: 2 hours 10 minutes
Male: 1 hour 52 minutes
Age 55 – 64 years
Female: 1 hour 46 minutes
Male: 1 hour 31 minutes
Reasons for Using Social Media
As social media has a wide range of functions, users also use it for various reasons. Staying in touch with friends and family tops the list of reasons for using social networking sites with 49.50%.
The data is as shown below:
Staying connected with friends and family: 49.50%
Filling free time: 38.50%
Keeping up with the latest news: 34.20%
Discovering content: 30.20%
Checking out trending topics: 28.70%
Finding inspiration for activities and purchases: 26.70%
Searching for products to buy: 26.10%
Sharing thoughts and engaging in discussions: 22.70%
Watching live broadcasts: 22.70%
Making new contacts: 22.50%
Editor’s Choice: Top 5 Countries with the Most Social Media Users; Indonesia Included
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