Ellie Kildunne wants to be as famous as Lioness Chloe Kelly at Women's Rugby World Cup

Ellie Kildunne wants to be as famous as Lioness Chloe Kelly - by getting her name printed on fans' shirts following the Women's Rugby World Cup.

Kildunne will spearhead the red Roses bid for glory on home soil - and wants to follow in the footsteps of England's footballers retaining the European Championship title.

Kelly starred role in the Euro 2025 triumph in Switzerland after propelling herself into the limelight by scoring the winning goal in the Euro 2022 final at Wembley. 

And Harlequins full back Kildunne is key to the Red Roses' ambitions of lifting silverware at Twickenham next month and hopes the team can follow in the Lionesses' footsteps by becoming household names and raising the profile of women's sport.

'Outside this pub, there are Chloe Kelly shirts being sold on the street,' Kildunne, who is supporting Asahi Super Dry's campaign to have the tournament shown in pubs across the UK.

'That's what the Euros have done for the Lionesses and the opportunity we've got with this World Cup is to have Kildunne shirts being sold on the side of the street; for young girls and boys to have posters of Emily Scarratt and Meg Jones on their walls and not just Jonny Wilkinson.

'I'm inspired by the Lionesses and what they've done for women's football and I hope for nothing less (for women's rugby) than what they've been able to achieve so far.'

And she's not alone - 60% of fans believe that women's rugby is in need of being shown in more public venues, according to new research. 

And now almost 1,000 pubs and bars across the UK have signed up to Asahi Super Dry's Pub Pledge – a nationwide commitment to support and screen the Women's Rugby World Cup.

England launch the World Cup on Friday, August 22 against the United States in Sunderland and will also face Samoa and Australia in Pool A.

The hosts go into the competition as rugby's top-ranked team, tournament favourites and having won the last seven Six Nations titles.

After watching Sarina Wiegman's Lionesses come from behind in each of their knockout matches this summer, Kildunne feels John Mitchell's Red Roses may require similar resilience.

'Their ability to keep on fighting and not giving up is something that inspires a lot of people,' she said.

'As the Red Roses, it's something we can take inspiration from because it's not going to be straightforward, we're going to have to put a lot of graft in.

'I can't go anywhere without someone talking about the Women's World Cup or the Red Roses. We're going to have to get used to it because it's not going to slow down any time soon.'

Kildunne cemented her status as a poster girl for the tournament by being crowned world player of the year following a standout 2024 which brought 14 tries in nine Tests.

The 25-year-old is undaunted by the prospect of increased scrutiny.

'It will add that target on to my back; I see it as pressure but I don't think pressure is a bad thing,' she said.

'I see pressure as as privilege and I definitely think it's a good thing. I use the pressure to challenge myself to exceed people's expectations and to rewrite what people may think I can do and take it to the next level.

'I'm feeling strong and confident – the most confident I've ever felt, so I'm ready and raring to go.'

Kildunne was part of the England team beaten 34-31 by New Zealand in the 2022 World Cup final following an 18th-minute red card for team-mate Lydia Thompson.

'The disappointment and the heartbreak of the last World Cup reignited a flame inside me that I already thought was burning pretty bright,' she said.

'We've learnt so much from that tournament and built so much in our culture that we're in a completely different space.

'It's something that you can rewrite and that's something that we're very much focused on. It's not a revenge story, we're just rewriting.'