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March 18, 2025 | 10:51 am
TEMPO.CO, Jakarta - President Director of Tokopedia and TikTok E-Commerce Melissa Siska Juminto reported a significant increase in the number of sellers in the local market on TikTok Shop by Tokopedia. Sales on the platform, which recently changed its logo, have increased by 40 percent during the Ramadan period in 2025. "We have seen an increase in sellers compared to last year's Ramadan, with a 40 percent growth. We are very pleased to see more local brands and sellers using digital platforms like ours to gain profits," Melissa said during an iftar event with TikTok and Tokopedia-TikTok Shop at Menara Astra, Jakarta, on Monday, March 17, 2025.
As known, Shop Tokopedia has changed its logo to TikTok Shop by Tokopedia. This feature is the result of the merger of TikTok Shop into Tokopedia since a year ago, or on March 27, 2024. Melissa added that the logo change is a sign of the synergy between TikTok and Tokopedia during a year of operating in the E-Commerce field under Tokopedia. According to her, after the merger, visits and transactions on TikTok Shop have increased.
In addition, based on data, she stated that the number of short videos uploaded has also increased, especially during the moments leading up to Eid al-Fitr 2025. "Short videos uploaded to TikTok during Ramadan, in just the first week, have reached 72 million videos. Compared to last year, it was probably only in the millions," she said.
During moments like this, she mentioned that more and more sellers are uploading interesting content about their products. "So, we are even more optimistic about providing even bigger promos and campaigns," she said.
Head of Communications for Tokopedia and TikTok E-Commerce, Aditia Grasio Nelwan, said that in terms of timing, the shopping trend during Ramadan 2025 mostly occurs during suhoor (pre-dawn meal before fasting). According to him, there has been a tenfold increase in the average transaction value during suhoor compared to regular days.
He announced that TikTok Shop by Tokopedia is also providing many promotions and discounts. Users can take advantage of the peak promo and price cuts on March 25, 2025, for shopping before the celebration of Eid al-Fitr.
Riani Sanusi Putri contributed to the writing of this article.
Editor's choice: TikTok-Tokopedia Merger Casts Shadow of Layoffs
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